More on the overlap of politics and usability

In my last entry I mentioned how I feared getting too political. But despite that fear I'm going to soldier on. I've become borderline obsessed with the economy, and various approaches to handling it, and have constantly been thinking about the decisions I would think best were I in a position of power.

Full disclosure -- I have considered myself most closely connected to libertarianism, as I like the concept that we really should be free to do what we want without government intervention. But, and here's where usability kicks in -- we don't always *know* everything necessary to make the best choices.

There seems to be two sides to this -- either you say that it is up to you to educate yourself, and a bad choice is your own fault, but you are free to make it, or you say that people should be prevented from making such bad choices through regulation and laws that take bad options off the table.

I've come to appreciate the concept of "soft paternalism" or "libertarian paternalism," which basically says, you are free to make whatever choice you want, but we are going to try our best to steer you in the right direction.

This is almost the essence of usability in a nutshell. Make it easy for people to make choices that will satisfy them. Emphasize the most common or most logical paths but provide alternate routes to get to other options if someone knows specifically what they already want. The wikipedia article I link above has a great description, with specific reference to "defaults" -- a concept that usability expert Jakob Nielsen has written about, stressing the importance of setting defaults wisely so they are set to the most likely beneficial setting.

Compare the two. Wikipedia, giving the example of setting your retirement contribution from your paycheck (emphasis mine in both quotes):

The asymmetry of soft paternalism can be seen in the case of a policy which raises default rates. Those who are making an informed deliberate choice to put aside zero percent of their income in tax deferred savings still have this option, but those who were not saving simply out of inertia or due to procrastination are helped by higher default contribution rates.

Now read Jakob Nielsen:

Users rely on defaults in many other areas of user interface design. For example, they rarely utilize fancy customization features, making it important to optimize the default user experience, since that's what most users stick to. ... By educating and guiding users, default values help reduce errors. It's therefore important to select helpful defaults, rather than those based on the first letter of the alphabet or whatever the first option on your original list happened to be.

Imagine for a moment that at all aspects of our lives, rather than starting from "zero" on any new thing, we started anything by being told right off the bat what the most common or most beneficial starting place was, but were given the option to change that in any way we see fit. Smart businesses already apply this in many areas, essentially putting Nielsen's usability advice in effect. But I think the applications of such a concept are much more far-reaching.

I don't know that this means that "soft paternalism" and "good usability" are identical, or that the concepts therein can be applied universally, but I was struck at the similarities between the two. At the very least, it shows that you can successfully apply similar philosophies to different disciplines.