This is apparently a few months old, but I just spotted it for the first time this past week. Boston has long struggled to make the Downtown Crossing area into a nicer shopping area/pedestrian mall, and their efforts have largely been met with a "meh."
If this logo is any indication, they are moving in the right direction. I generally think overly clever logos with overlapping words just end up looking confusing and overwrought, but in this instance the words overlap brilliantly and the T-as-cross really fits perfectly with the "Crossing" aspect.
I haven't been this impressed by a logo in a long time!
1 comment:
Woah. That's supercool.
I certainly hope that they turn downtown xing around. It's pretty janky right now & really could be spectacular.
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